Established in 2000, the Shangri-la Winery is mainly engaged in the manufacturing, sale and distribution of ‘Shangri-la’ grape wine (香格里拉葡萄酒) and ‘Tibetandry’ hulless barley wine (大藏秘青稞幹酒).
The Company has over 10,000 hectares of winery and production facilities in Diqing, Qinhuandao and Yantai. It has brought in first-class grape varieties, wine-making experts and wine manufacturing technology from overseas. For making the finest wine, premium grape-producing areas such as the Diqing plateau, Penglai, and Lulong have been earmarked.
Shangri-la Winery has received dozens of awards over the years. Its Plateau 2100 Cabernet Sauvignon of 2009 vintage and the Plateau A5 Cabernet Sauvignon of 2011 vintage were both awarded silver at the 6th Asian Wine Competition in 2014.
The Yuquan Winery (玉泉酒業) was established in 1959. It is engaged in the production, sales and distribution of Chinese baijiu under the ‘Yuquan’ brand, one of the most renowned baijiu brands in Heilongjiang province.
The Yuquan brand targets the mid-and high-end markets. The core products ‘YuQuan Harmonious Elegant Series (玉泉和諧清雅系列)’ and ‘YuQuan Vintage Series (玉泉年份酒系列)’ are highly recognized by the market and have received numerous awards and recognitions. The square-bottled ‘Yuquan Fang Ping’ (玉泉方瓶) claimed the ‘China Time-Honored Brand’ title in 2005, and ‘Yuquan’ itself was named a ‘Chinese Famous Trademark’ in 2008. The Yuquan brand has been named a ‘Heilongjiang Famous Brand’ by the Heilongjiang Provincial Quality and Technical Supervision Bureau, and Yuquan was named a ‘Famous Trademark’ of Harbin City in 2014.